Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …
3 Reasons You Should Care About Online Reviews
As you are browsing the web looking for someone to come out and repair your in-home appliances, you may be wondering how in the world you are going to choose from the dozens of repair people near your home. After all, they almost all have a nice website, and most even list an impressive amount of work experience and a …
How to handle Negative Reviews
In a service business, reviews have become a crucial part of how future customers measure your business. Fair or not, an appliance repair business needs to take online reviews very seriously. Ninety-seven percent of consumers utilize the internet when researching local products and services. Even if your company has not invested in a strong web presence, this will not stop the …