3 Reasons You Should Care About Online Reviews

October 24, 2016
Marketing Tips

As you are browsing the web looking for someone to come out and repair your in-home appliances, you may be wondering how in the world you are going to choose from the dozens of repair people near your home. After all, they almost all have a nice website, and most even list an impressive amount of work experience and a number of qualifications. All you need is a simple repair, but you can easily find yourself paralyzed as you wonder who to call, and who you should trust.

This is where online reviews step in. No matter how alike two businesses may look based on their websites, the reviews are what will tell the whole story, making them the very best way to decide who to hire.

Here are three reasons online reviews should be taken into consideration when you are deciding which small business to use.

Online Reviews are Honest

If there is one thing that holds true in this world, it’s that people do not hold back when hidden behind a computer screen. Whether they’re trash-talking young mothers or trolling innocent bloggers, people never fail to say exactly what they think on the internet. This carries over into the online review world, and can help you—the potential customer—in making a final decision.

The folks who write reviews are brutally honest, and aren’t likely to leave out important parts of their experiences. These can be good details (“The repair person was timely, helpful, and friendly”) but they can also include negative parts of a person’s experience, such as rude or late employees, poor repair jobs, fraud, and much more.

Online Reviews are from Real Customers

When you are looking at online review sites such as Yelp, it is important to keep in mind that those reviews are from real customers of the business. This means that anything you read is from the customer’s point of view and the actual opinion of an actual client of the business in question.

Business owners cannot pay to alter or remove Yelp reviews, so you can rest at ease knowing you are getting the truth, the whole truth, and nothing but the truth.

Online Reviews are Easy to Access

When you find yourself without an appliance you use every single day, you don’t have time to ask around and find the best repairman in the area via word-of-mouth.

Thankfully, online reviews can give you the same effect in much less time. After all, how much time does it actually take to do a web search for a business, pull up a couple of the most popular review sites, and read through the comments and reviews posted there? That is truly all it takes to get a feel for a business in this day and age.


Online reviews can leave you with a good idea of how people feel about a business quickly, easily, and without spending a dime. When you are searching for someone to take care of your refrigerator problem before the milk goes bad or repair the washing machine so you have clothes for work the next day, these things are absolutely invaluable.

With the incredible information found in online reviews at your fingertips, you can choose the right business for you and your family each and every time.

Want to learn how to improve your online reviews? Contact us!

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