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New Updates to GMB Guidelines for Service Area Businesses

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Recent updates to the Google My Business guidelines bring additional clarity to service area businesses. The updated policy can be found at the following link: https://support.google.com/business/answer/9157481 https://support.google.com/business/answer/2853879?hl=en&ref_topic=4854128 The following quotes from these Google support articles relate specifically to field service businesses like appliance repair: Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at its …

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Everything You Need to Know About Inbound vs. Outbound Marketing

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In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …

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Google My Business and Google Guaranteed Badge

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Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …

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10 Strategies for More Successful E-Commerce Websites

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The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …

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How to Build Long Term Growth through Content Marketing

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There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …

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Changes in Google My Business due to COVID19

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UPDATE 06/15/2020: New Reviews are returning and showing on both the customer and business side of GMB. Support is still slow or unresponsive to critical issues like account suspensions and temporary closing changes. Phone support is still not available. To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled …

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Why Texting is an Essential Part of the Field Service Customer Experience

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A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …

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How Involved Should You Be in Your Business’ Marketing Campaign?

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Many companies outsource their marketing campaign to expert teams. Every business owner or manager needs to know when it’s more practical to outsource than to hire in-house, and marketing is often in this category. But as a leader of your business, you also need to know what’s going on with your marketing campaign and make sure it is true to …

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All You Need to Know About Google Local Service Ads

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Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …