If you’ve searched for a local service lately, like a plumber or appliance repair, you might have noticed a shiny new button in the search results: Have AI get prices. It sounds like magic. You click a button, and Google’s AI acts as your personal assistant, calling around town to get quotes while you sit back and relax. But as …
Appliance Repair Google Listing Suspended? Here’s What To Do
have experienced the confusion and stress that comes with it. To get your profile up and running you would have to appeal, potentially request several reviews, and keep your fingers crossed that it all gets resolved as soon as possible. While the process of getting your suspended Google listing reinstated has changed, there are still several points to keep in …
How To Set Up Google Local Services Ads for Appliance Repair Companies
If you’ve spent some time browsing on Google, you may have noticed relevant Local Services ads (LSA) at the top of the search results. These ads contain information like the name of the company, ratings, opening hours, contact details, and more—and can help appliance repair companies connect with potential leads searching for specific appliance repair help in their area. Here’s …
New Scheduling Request for Appliance Repair
Leads, leads, and more leads. For the average field service company, the focus is always on filling up your routes with new jobs. A website is crucial for capturing leads as it can engage your customers 24/7 without your support team being available. It’s always helpful to have a human ready to assist but some customers prefer otherwise. At Fluid, …
6 Campaigns for Building Online Communities Instead of Audiences
The first step to building an online brand (after having a website) is awareness. You need the public to become aware of your brand so they might choose to become customers. Whether you have a broad customer base or a specific niche, awareness creates an audience. These are people whose eyes are turned toward your brand. They might be leads …
New Updates to GMB Guidelines for Service Area Businesses
Recent updates to the Google My Business guidelines bring additional clarity to service area businesses. The updated policy can be found at the following link: https://support.google.com/business/answer/9157481 https://support.google.com/business/answer/2853879?hl=en&ref_topic=4854128 The following quotes from these Google support articles relate specifically to field service businesses like appliance repair: Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at its …
Everything You Need to Know About Inbound vs. Outbound Marketing
In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …
Google My Business and Google Guaranteed Badge
Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …
10 Strategies for More Successful E-Commerce Websites
The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …
How to Build Long Term Growth through Content Marketing
There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …