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All You Need to Know About Google Local Service Ads

Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …

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Marketing Like Fred’s Appliance Service

When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …

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How to Inspire Discussions on Your Social Media Campaign

Social media marketing is all about making splash. The entire purpose of taking your campaign to a social platform is to connect with your customer base and get involved with the communities that use your products. And that means conversation. A social media campaign is more than a series of posts, it should be a constant interaction between your campaign …

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How and Why Different Types of Customer Reviews are Helpful

When most people think about building their brand reputation through online reviews, they get caught up in the simple line between positive or negative reviews. Positive reviews with ‘thumbs up’ or a high star count are good and negative reviews are bad. However, in the real world, reputation is more complicated than that. It’s not just about whether customers like …

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The Correct Way to Handle Negative Reviews in the Field Service Industry.

Here in the mobile age, online reviews have never been more important. Even for purely local businesses like field service companies, they still need to gather customers and keep up communication through online channels. This makes perfect sense if you simply examine the lifestyle and day-to-day choices of yourself and your family. If, for instance, you want to find a new …

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Yelp Breakdown: Does It Matter for Local Field Service Companies?

There are five leading online platforms where customers connect with local businesses. Google, Yelp, Angie’s List, TripAdvisor, and Foursquare. While every business on the internet is scrambling for Google ratings, local businesses alone are left to contend with the controversial and often dictatorial methods of Yelp, the leading review platform for local businesses. Yelp began with an aggressive fund-raising and …

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Facebook’s New Review Format for Business Pages

Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …

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Google Mobile Update: Speed now a Ranking Factor

Google can answer anything. The hours of a local business—Yes. The flight status of an incoming plane—No problem. The meaning of life—Probably. And while it may seem like magic, it is not. It is the intelligent sorting of the vast information that is available on the internet, all accomplished through a very intricate algorithm. When businesses understand this algorithm, they …

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Is your business listed accurately online? Here is why it’s so important.

In field service, your customer storefront is your truck, your appearance, your website, and your phone number.  Maintaining a storefront for replacement parts and white good sales makes sense, but field service has to focus on these other areas to reach new customers and re-engage old ones. While ensuring you have a dynamic website is important, how your business is …

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Top 5 Ways to Use AdWords to Promote Appliance Repair

Promoting your appliance repair business, particularly if you are just entering the business or your geographic area, can be difficult. Most homeowners tend to have established repair professionals to whom they turn when an appliance breaks. And even if they don’t; finding the moment when they need your services can be difficult. Fortunately, it’s far from impossible. An increasing majority of …