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New Scheduling Request for Appliance Repair

In Appliance Repair, Business Operations, Marketing Tips by FluidLeave a Comment

Leads, leads, and more leads. For the average field service company, the focus is always on filling up your routes with new jobs. A website is crucial for capturing leads as it can engage your customers 24/7 without your support team being available. It’s always helpful to have a human ready to assist but some customers prefer otherwise. At Fluid, …

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Google My Business and Google Guaranteed Badge

In Appliance Repair, Marketing Tips, Search Engine by FluidLeave a Comment

Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …

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How to Build Long Term Growth through Content Marketing

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There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …

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A Guide on How to Transition Field Service Staff to Work from Home

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Since the start of 2019, Fred’s Appliance Service has been a completely remote operation. Meaning that the entire staff work from their homes and we do not report to a central location, this includes the field staff and the support staff. There are a number of reasons why Fred’s Appliance decided to transition to a remote model, but due to …

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Warranty and Referral Work Signup Guide For Appliance Repair

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From manufacturers looking for independent service companies to handle their first-year warranty work to third party insurances and extended warranties, we are always on the lookout for the simplest way to connect service companies with other businesses like these in need of expert appliance repair services. Some of the resources found on this new dedicated resource on fluid.services will be …

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Why Texting is an Essential Part of the Field Service Customer Experience

In Appliance Repair, Business Operations, Marketing Tips by FluidLeave a Comment

A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …

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GE Factory Service shows how NOT to use social media when advertising appliance repair

In Appliance Repair, Business Operations by FluidLeave a Comment

During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …

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How to Measure your Field Staff on Customer Satisfaction by Fred’s Appliance

In Appliance Repair, Business Operations, Fluid Local by FluidLeave a Comment

Notes from Holly B. at Fred’s Appliance on how her team is utilizing Fluid Local surveys There are many ways to measure the productivity of your staff. We at Fred’s Appliance find that feedback from our customers can highlight both the strengths and weaknesses of our team members. Following a completed job, we send a request to every customer asking …

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All You Need to Know About Google Local Service Ads

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Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …