During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …
Facebook’s New Review Format for Business Pages
Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …