PR disasters can come from anywhere. Product recalls, vengeful ex-employees, and bad reviews can happen to any company. Normally, you deal with each issue with individual aplomb, but when one of these common occurrences develops into a PR disaster, a brand needs to act fast. One moment, everything is business-as-usual and the next, the internet is alive with criticism and …
How To Be the Ideal Online Customer for Your Favorite Brands
We all have favorite brands. This article is about how to be as good to your favorite brands as they are to you. When most people think of SEO and marketing spend and results analytics, the focus is on what companies can do to get more clicks and conversions. Companies are focusing on writing appealing and helpful content to attract …
Warranty and Referral Work Signup Guide For Appliance Repair
From manufacturers looking for independent service companies to handle their first-year warranty work to third party insurances and extended warranties, we are always on the lookout for the simplest way to connect service companies with other businesses like these in need of expert appliance repair services. Some of the resources found on this new dedicated resource on fluid.services will be …
Why Texting is an Essential Part of the Field Service Customer Experience
A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …
Gmail Snooze: How Does It Work and Why You Should Start Using It
Gmail Snooze: this fantastic new feature has the potential to revolutionize the way you use your email. Are you tired of emails coming in whenever they want to, rather than when it’s convenient for you? Have you missed out on all too many important reminders because you were too busy to check your email at that precise moment in time? …
GE Factory Service shows how NOT to use social media when advertising appliance repair
During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …
Pros and Cons of Working from Home
Though many will dream of working from home, it isn’t for everyone. You need to look at you and your life realistically to determine whether it is in your best interest to find work that allows you to stay at home. You need to think about your schedule and other family members before you decide whether or not to pursue …
How to Measure your Field Staff on Customer Satisfaction by Fred’s Appliance
Notes from Holly B. at Fred’s Appliance on how her team is utilizing Fluid Local surveys There are many ways to measure the productivity of your staff. We at Fred’s Appliance find that feedback from our customers can highlight both the strengths and weaknesses of our team members. Following a completed job, we send a request to every customer asking …
How Involved Should You Be in Your Business’ Marketing Campaign?
Many companies outsource their marketing campaign to expert teams. Every business owner or manager needs to know when it’s more practical to outsource than to hire in-house, and marketing is often in this category. But as a leader of your business, you also need to know what’s going on with your marketing campaign and make sure it is true to …
Improving Team Morale with Company Perks
Having a happy crew isn’t just all about the base salary incentive your company offers. Take a peek into some of the ideas Fred’s Appliance has implemented within their organization. Positive Feedback Customer reviews and positive feedback are an extremely important part of our company’s vision. Your online reputation as a business is ever so crucial as we progress into …