Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …
Improving Team Communication with Company Email
I’d like to challenge each of you to reflect on how you communicate with your team today. All too often it’s easy to get tied up in the hustle and bustle of our every day jobs, and forget to properly communicate with our team. Are you being clear and concise in your objectives, expectations, and policy changes? We’d like to …
The Benefits of Google Apps for Business
Both Office 365, which used to be known as Microsoft Office, and G Suite, more often called Google Apps, are probably the most well-known suites of productivity tools used to perform standard business tasks. Both have substantial benefits, both have desktop applications, and both create presentations, documents, spreadsheets, and team member collaborations. Office 365 and G Suite provide cloud storage and …
How to Pay your Field Service Technicians: Hourly or Commission or Both
Over the years, Fred’s Appliance has tried several different compensation models including hourly and commission. One could argue the best compensation for both the employee and the employer is 100% commission. The technician is directly rewarded for productivity. Entry-level technicians are sometimes able to produce as much, if not more than the seasoned technicians, and are able to reap compensation …
Marketing Like Fred’s Appliance Service
When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …
How to Inspire Discussions on Your Social Media Campaign
Social media marketing is all about making splash. The entire purpose of taking your campaign to a social platform is to connect with your customer base and get involved with the communities that use your products. And that means conversation. A social media campaign is more than a series of posts, it should be a constant interaction between your campaign …
How and Why Different Types of Customer Reviews are Helpful
When most people think about building their brand reputation through online reviews, they get caught up in the simple line between positive or negative reviews. Positive reviews with ‘thumbs up’ or a high star count are good and negative reviews are bad. However, in the real world, reputation is more complicated than that. It’s not just about whether customers like …
The Correct Way to Handle Negative Reviews in the Field Service Industry.
Here in the mobile age, online reviews have never been more important. Even for purely local businesses like field service companies, they still need to gather customers and keep up communication through online channels. This makes perfect sense if you simply examine the lifestyle and day-to-day choices of yourself and your family. If, for instance, you want to find a new …
Yelp Breakdown: Does It Matter for Local Field Service Companies?
There are five leading online platforms where customers connect with local businesses. Google, Yelp, Angie’s List, TripAdvisor, and Foursquare. While every business on the internet is scrambling for Google ratings, local businesses alone are left to contend with the controversial and often dictatorial methods of Yelp, the leading review platform for local businesses. Yelp began with an aggressive fund-raising and …
Facebook’s New Review Format for Business Pages
Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …