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How to Pay your Field Service Technicians: Hourly or Commission or Both

Over the years, Fred’s Appliance has tried several different compensation models including hourly and commission.  One could argue the best compensation for both the employee and the employer is 100% commission.  The technician is directly rewarded for productivity. Entry-level technicians are sometimes able to produce as much, if not more than the seasoned technicians, and are able to reap compensation …

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Marketing Like Fred’s Appliance Service

When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …

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How to Inspire Discussions on Your Social Media Campaign

Social media marketing is all about making splash. The entire purpose of taking your campaign to a social platform is to connect with your customer base and get involved with the communities that use your products. And that means conversation. A social media campaign is more than a series of posts, it should be a constant interaction between your campaign …

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How and Why Different Types of Customer Reviews are Helpful

When most people think about building their brand reputation through online reviews, they get caught up in the simple line between positive or negative reviews. Positive reviews with ‘thumbs up’ or a high star count are good and negative reviews are bad. However, in the real world, reputation is more complicated than that. It’s not just about whether customers like …

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The Correct Way to Handle Negative Reviews in the Field Service Industry.

Here in the mobile age, online reviews have never been more important. Even for purely local businesses like field service companies, they still need to gather customers and keep up communication through online channels. This makes perfect sense if you simply examine the lifestyle and day-to-day choices of yourself and your family. If, for instance, you want to find a new …

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Yelp Breakdown: Does It Matter for Local Field Service Companies?

There are five leading online platforms where customers connect with local businesses. Google, Yelp, Angie’s List, TripAdvisor, and Foursquare. While every business on the internet is scrambling for Google ratings, local businesses alone are left to contend with the controversial and often dictatorial methods of Yelp, the leading review platform for local businesses. Yelp began with an aggressive fund-raising and …

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Facebook’s New Review Format for Business Pages

Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …

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Why Google Wants all Sites to use HTTPS

Over the last couple of years, you may have noticed that more and more sites are using the HTTPS prefix instead of the expected HTTP. Even sites that don’t ask for any personal information are now doing this. You may have wondered what the motivation was – after all, this change doesn’t affect the design and is not an obvious …

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How Your Online Reputation Can Effect Your Ability to Recruit Talent

In any business, your greatest asset is your employees.  You can have the greatest intentions with the largest vision, but failing to acquire talented individuals to join your team can easily lead to disaster.  Or you end up working 80-100 hours per week as you struggle to put out fire after fire throughout your company. To succeed in consumer support and …

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Google Mobile Update: Speed now a Ranking Factor

Google can answer anything. The hours of a local business—Yes. The flight status of an incoming plane—No problem. The meaning of life—Probably. And while it may seem like magic, it is not. It is the intelligent sorting of the vast information that is available on the internet, all accomplished through a very intricate algorithm. When businesses understand this algorithm, they …