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New Updates to GMB Guidelines for Service Area Businesses

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Recent updates to the Google My Business guidelines bring additional clarity to service area businesses. The updated policy can be found at the following link: https://support.google.com/business/answer/9157481 https://support.google.com/business/answer/2853879?hl=en&ref_topic=4854128 The following quotes from these Google support articles relate specifically to field service businesses like appliance repair: Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at its …

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How Your Business Can Survive and Grow in the COVID Economy

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Right now, businesses have two options: Adapt or perish. The economic landscape is changing rapidly with the combined safe-distancing policies keeping everyone at home and requiring a new no-contact workflow to keep everyone safe. The good news is that the business world is nothing if not adaptive. As a community, we are experts at adapting to new conditions and filling …

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Work from Home Equipment Guide

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Since the start of 2019, Fred’s Appliance and Fluid Services are both 100% remote operations.  Every single employee is working from their homes.  We have been getting a lot of questions on how we set up our own team to work from home.  This article will be one of many that will cover specifics in getting your operation set up …

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Everything You Need to Know About Inbound vs. Outbound Marketing

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In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …

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Google My Business and Google Guaranteed Badge

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Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …

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10 Strategies for More Successful E-Commerce Websites

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The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …

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How to Build Long Term Growth through Content Marketing

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There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …

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How To Keep Your Customers Informed of COVID Information: Update GMB and Bing Places Business Listings

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As the COVID-19 pandemic spreads to affect the entire global population, accessible information is more important than ever. This step-by-step guide explains exactly how to update your Google My Business (GMB) and Bing Places business listing to provide your customers with crucial information about COVID related changes within your business. Information surrounding the COVID-19 pandemic changes from day to day …