Recent updates to the Google My Business guidelines bring additional clarity to service area businesses. The updated policy can be found at the following link: https://support.google.com/business/answer/9157481 https://support.google.com/business/answer/2853879?hl=en&ref_topic=4854128 The following quotes from these Google support articles relate specifically to field service businesses like appliance repair: Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at its …

In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …

The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …

There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …