The first step to building an online brand (after having a website) is awareness. You need the public to become aware of your brand so they might choose to become customers. Whether you have a broad customer base or a specific niche, awareness creates an audience. These are people whose eyes are turned toward your brand. They might be leads …
7 Effective Strategies to Improve Your Search Ranking
Search ranking is something that every business struggles with as they build brand awareness and dominance over the industry. You may be the best at what you do, you may have an amazing website, but without search ranking, your customers will never find your website or products online. So what do you do when your website isn’t showing up in …
New Updates to GMB Guidelines for Service Area Businesses
Recent updates to the Google My Business guidelines bring additional clarity to service area businesses. The updated policy can be found at the following link: https://support.google.com/business/answer/9157481 https://support.google.com/business/answer/2853879?hl=en&ref_topic=4854128 The following quotes from these Google support articles relate specifically to field service businesses like appliance repair: Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at its …
How Your Business Can Survive and Grow in the COVID Economy
Right now, businesses have two options: Adapt or perish. The economic landscape is changing rapidly with the combined safe-distancing policies keeping everyone at home and requiring a new no-contact workflow to keep everyone safe. The good news is that the business world is nothing if not adaptive. As a community, we are experts at adapting to new conditions and filling …
How to Optimize a New Windows 10 Pro Installation
Since the start of 2019, Fred’s Appliance and Fluid Services are both 100% remote operations. Every single employee is working from their homes. We have been getting a lot of questions on how we set up our own team to work from home. This article will be one of many that will cover specifics in getting your operation set up …
How to Install Windows 10 Pro on a new PC
Since the start of 2019, Fred’s Appliance and Fluid Services are both 100% remote operations. Every single employee is working from their homes. We have been getting a lot of questions on how we set up our own team to work from home. This article will be one of many that will cover specifics in getting your operation set up …
Work from Home Equipment Guide
Since the start of 2019, Fred’s Appliance and Fluid Services are both 100% remote operations. Every single employee is working from their homes. We have been getting a lot of questions on how we set up our own team to work from home. This article will be one of many that will cover specifics in getting your operation set up …
Everything You Need to Know About Inbound vs. Outbound Marketing
In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …
Google My Business and Google Guaranteed Badge
Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …
10 Strategies for More Successful E-Commerce Websites
The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …