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Everything You Need to Know About Inbound vs. Outbound Marketing

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In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …

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Google My Business and Google Guaranteed Badge

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Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be the main test candidates but if you have a Google Local Services account, you …

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10 Strategies for More Successful E-Commerce Websites

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The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …

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How to Build Long Term Growth through Content Marketing

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There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …

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How To Keep Your Customers Informed of COVID Information: Update GMB and Bing Places Business Listings

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As the COVID-19 pandemic spreads to affect the entire global population, accessible information is more important than ever. This step-by-step guide explains exactly how to update your Google My Business (GMB) and Bing Places business listing to provide your customers with crucial information about COVID related changes within your business. Information surrounding the COVID-19 pandemic changes from day to day …

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Changes in Google My Business due to COVID19

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UPDATE 06/15/2020: New Reviews are returning and showing on both the customer and business side of GMB. Support is still slow or unresponsive to critical issues like account suspensions and temporary closing changes. Phone support is still not available. To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled …

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Damage Control 101: How to Respond to a PR Disaster

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PR disasters can come from anywhere. Product recalls, vengeful ex-employees, and bad reviews can happen to any company. Normally, you deal with each issue with individual aplomb, but when one of these common occurrences develops into a PR disaster, a brand needs to act fast. One moment, everything is business-as-usual and the next, the internet is alive with criticism and …

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Warranty and Referral Work Signup Guide For Appliance Repair

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From manufacturers looking for independent service companies to handle their first-year warranty work to third party insurances and extended warranties, we are always on the lookout for the simplest way to connect service companies with other businesses like these in need of expert appliance repair services. Some of the resources found on this new dedicated resource on fluid.services will be …