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Changes in Google My Business due to COVID19

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To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled a quick guide to help field service companies understand the current change. We will be sure to update this post as GMB makes more changes. You can also read more specifics at Google My Business’s support page by clicking …

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Damage Control 101: How to Respond to a PR Disaster

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PR disasters can come from anywhere. Product recalls, vengeful ex-employees, and bad reviews can happen to any company. Normally, you deal with each issue with individual aplomb, but when one of these common occurrences develops into a PR disaster, a brand needs to act fast. One moment, everything is business-as-usual and the next, the internet is alive with criticism and …

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Warranty and Referral Work Signup Guide For Appliance Repair

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From manufacturers looking for independent service companies to handle their first-year warranty work to third party insurances and extended warranties, we are always on the lookout for the simplest way to connect service companies with other businesses like these in need of expert appliance repair services. Some of the resources found on this new dedicated resource on fluid.services will be …

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Why Texting is an Essential Part of the Field Service Customer Experience

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A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …

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GE Factory Service shows how NOT to use social media when advertising appliance repair

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During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …

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Pros and Cons of Working from Home

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Though many will dream of working from home, it isn’t for everyone. You need to look at you and your life realistically to determine whether it is in your best interest to find work that allows you to stay at home. You need to think about your schedule and other family members before you decide whether or not to pursue …

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How to Measure your Field Staff on Customer Satisfaction by Fred’s Appliance

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Notes from Holly B. at Fred’s Appliance on how her team is utilizing Fluid Local surveys There are many ways to measure the productivity of your staff. We at Fred’s Appliance find that feedback from our customers can highlight both the strengths and weaknesses of our team members. Following a completed job, we send a request to every customer asking …