Promoting your appliance repair business, particularly if you are just entering the business or your geographic area, can be difficult. Most homeowners tend to have established repair professionals to whom they turn when an appliance breaks. And even if they don’t; finding the moment when they need your services can be difficult. Fortunately, it’s far from impossible. An increasing majority of …
3 Reasons You Should Care About Online Reviews
As you are browsing the web looking for someone to come out and repair your in-home appliances, you may be wondering how in the world you are going to choose from the dozens of repair people near your home. After all, they almost all have a nice website, and most even list an impressive amount of work experience and a …
4 Important Reasons that Blogging Helps Website Ranking
If you run an appliance repair company, you need a website. But just how do you make sure that when looking for services like yours online, potential clients can actually find you? The answer, increasingly, is through search engine optimization. Optimizing your website to be available on the results pages on Google, Bing, etc. for relevant searches can go a long …
Google to prioritize Mobile over Desktop
Google has recently announced that mobile will take priority over desktop search indexes. It hasn’t happened yet, but it’s coming. That means it’s even more important that your website is mobile friendly. If you need help getting your website to confirm with mobile screens, reach out to our marketing team and we will be happy to help your company move forward …
Your Storefront is Your Website
In appliance repair, your customers do not typically come to your store. Many owners work right out of their homes to keep costs down. Word of mouth and referrals will always lead to new business but you need to ensure that a random customer can not only find you online but can navigate your company website. We sometimes get feedback suggesting …
How to handle Negative Reviews
In a service business, reviews have become a crucial part of how future customers measure your business. Fair or not, an appliance repair business needs to take online reviews very seriously. Ninety-seven percent of consumers utilize the internet when researching local products and services. Even if your company has not invested in a strong web presence, this will not stop the …
Marketing Services are now Available
We are excited to begin offering marketing services for businesses in the appliance industry. After spending time training 700+ students across the country, we learned that there is a lack of proper marketing practices in our industry nationwide. One of our instructors felt like he could spend enough time helping service businesses grow while also spending time training new technicians …