In today’s highly competitive marketplace, forward-looking companies are constantly looking for ways to optimize their advertising efforts — and the two main categories of marketing in which businesses typically invest are inbound and outbound marketing. While both of these approaches aim to expand the customer base and increase revenues, they are quite different in their focus, methods, and overall level of effectiveness. In …

The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …

There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …

UPDATE 06/15/2020: New Reviews are returning and showing on both the customer and business side of GMB. Support is still slow or unresponsive to critical issues like account suspensions and temporary closing changes. Phone support is still not available. To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled …

We all have favorite brands. This article is about how to be as good to your favorite brands as they are to you. When most people think of SEO and marketing spend and results analytics, the focus is on what companies can do to get more clicks and conversions. Companies are focusing on writing appealing and helpful content to attract …