During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …
Pros and Cons of Working from Home
Though many will dream of working from home, it isn’t for everyone. You need to look at you and your life realistically to determine whether it is in your best interest to find work that allows you to stay at home. You need to think about your schedule and other family members before you decide whether or not to pursue …
How to Measure your Field Staff on Customer Satisfaction by Fred’s Appliance
Notes from Holly B. at Fred’s Appliance on how her team is utilizing Fluid Local surveys There are many ways to measure the productivity of your staff. We at Fred’s Appliance find that feedback from our customers can highlight both the strengths and weaknesses of our team members. Following a completed job, we send a request to every customer asking …
How Involved Should You Be in Your Business’ Marketing Campaign?
Many companies outsource their marketing campaign to expert teams. Every business owner or manager needs to know when it’s more practical to outsource than to hire in-house, and marketing is often in this category. But as a leader of your business, you also need to know what’s going on with your marketing campaign and make sure it is true to …
Improving Team Morale with Company Perks
Having a happy crew isn’t just all about the base salary incentive your company offers. Take a peek into some of the ideas Fred’s Appliance has implemented within their organization. Positive Feedback Customer reviews and positive feedback are an extremely important part of our company’s vision. Your online reputation as a business is ever so crucial as we progress into …
All You Need to Know About Google Local Service Ads
Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …
Improving Team Communication with Company Email
I’d like to challenge each of you to reflect on how you communicate with your team today. All too often it’s easy to get tied up in the hustle and bustle of our every day jobs, and forget to properly communicate with our team. Are you being clear and concise in your objectives, expectations, and policy changes? We’d like to …
The Benefits of Google Apps for Business
Both Office 365, which used to be known as Microsoft Office, and G Suite, more often called Google Apps, are probably the most well-known suites of productivity tools used to perform standard business tasks. Both have substantial benefits, both have desktop applications, and both create presentations, documents, spreadsheets, and team member collaborations. Office 365 and G Suite provide cloud storage and …
How to Pay your Field Service Technicians: Hourly or Commission or Both
Over the years, Fred’s Appliance has tried several different compensation models including hourly and commission. One could argue the best compensation for both the employee and the employer is 100% commission. The technician is directly rewarded for productivity. Entry-level technicians are sometimes able to produce as much, if not more than the seasoned technicians, and are able to reap compensation …
Marketing Like Fred’s Appliance Service
When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …