There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …
How To Keep Your Customers Informed of COVID Information: Update GMB and Bing Places Business Listings
As the COVID-19 pandemic spreads to affect the entire global population, accessible information is more important than ever. This step-by-step guide explains exactly how to update your Google My Business (GMB) and Bing Places business listing to provide your customers with crucial information about COVID related changes within your business. Information surrounding the COVID-19 pandemic changes from day to day …
Changes in Google My Business due to COVID19
UPDATE 05/21/2020: New Reviews are returning and showing on both the customer and business side of GMB. Some account changes along with suspension reviews are still lagging due to slow GMB response times. To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled a quick guide to help field …
A Guide on How to Transition Field Service Staff to Work from Home
Since the start of 2019, Fred’s Appliance Service has been a completely remote operation. Meaning that the entire staff work from their homes and we do not report to a central location, this includes the field staff and the support staff. There are a number of reasons why Fred’s Appliance decided to transition to a remote model, but due to …
Damage Control 101: How to Respond to a PR Disaster
PR disasters can come from anywhere. Product recalls, vengeful ex-employees, and bad reviews can happen to any company. Normally, you deal with each issue with individual aplomb, but when one of these common occurrences develops into a PR disaster, a brand needs to act fast. One moment, everything is business-as-usual and the next, the internet is alive with criticism and …
How To Be the Ideal Online Customer for Your Favorite Brands
We all have favorite brands. This article is about how to be as good to your favorite brands as they are to you. When most people think of SEO and marketing spend and results analytics, the focus is on what companies can do to get more clicks and conversions. Companies are focusing on writing appealing and helpful content to attract …
Warranty and Referral Work Signup Guide For Appliance Repair
From manufacturers looking for independent service companies to handle their first-year warranty work to third party insurances and extended warranties, we are always on the lookout for the simplest way to connect service companies with other businesses like these in need of expert appliance repair services. Some of the resources found on this new dedicated resource on fluid.services will be …
Why Texting is an Essential Part of the Field Service Customer Experience
A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …
Gmail Snooze: How Does It Work and Why You Should Start Using It
Gmail Snooze: this fantastic new feature has the potential to revolutionize the way you use your email. Are you tired of emails coming in whenever they want to, rather than when it’s convenient for you? Have you missed out on all too many important reminders because you were too busy to check your email at that precise moment in time? …
GE Factory Service shows how NOT to use social media when advertising appliance repair
During a routine check of one of our client’s local markets, we noticed in a social media feed a curious advertisement from one of the largest companies in the world, GE. Specifically, GE Factory Service which provides in-home repair services supporting anything that GE may sell to consumers. The post is a typical marketing campaign to build general awareness to …