Search ranking is something that every business struggles with as they build brand awareness and dominance over the industry. You may be the best at what you do, you may have an amazing website, but without search ranking, your customers will never find your website or products online. So what do you do when your website isn’t showing up in …
Google My Business and Google Guaranteed Badge
Update 09/17/2020: Tom Waddington has provided more in-depth details related to this new service. Google Local Services is currently testing a new service that will link your Google Local Services account with your Google My Business listing. This option is only available for certain companies as Google is still testing the entire process. Currently, HVAC and plumbing appear to be …
Why Google Wants all Sites to use HTTPS
Over the last couple of years, you may have noticed that more and more sites are using the HTTPS prefix instead of the expected HTTP. Even sites that don’t ask for any personal information are now doing this. You may have wondered what the motivation was – after all, this change doesn’t affect the design and is not an obvious …
Google Mobile Update: Speed now a Ranking Factor
Google can answer anything. The hours of a local business—Yes. The flight status of an incoming plane—No problem. The meaning of life—Probably. And while it may seem like magic, it is not. It is the intelligent sorting of the vast information that is available on the internet, all accomplished through a very intricate algorithm. When businesses understand this algorithm, they …