Here in the mobile age, online reviews have never been more important. Even for purely local businesses like field service companies, they still need to gather customers and keep up communication through online channels. This makes perfect sense if you simply examine the lifestyle and day-to-day choices of yourself and your family. If, for instance, you want to find a new …
Yelp Breakdown: Does It Matter for Local Field Service Companies?
There are five leading online platforms where customers connect with local businesses. Google, Yelp, Angie’s List, TripAdvisor, and Foursquare. While every business on the internet is scrambling for Google ratings, local businesses alone are left to contend with the controversial and often dictatorial methods of Yelp, the leading review platform for local businesses. Yelp began with an aggressive fund-raising and …
Facebook’s New Review Format for Business Pages
Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …
Google Mobile Update: Speed now a Ranking Factor
Google can answer anything. The hours of a local business—Yes. The flight status of an incoming plane—No problem. The meaning of life—Probably. And while it may seem like magic, it is not. It is the intelligent sorting of the vast information that is available on the internet, all accomplished through a very intricate algorithm. When businesses understand this algorithm, they …
Is your business listed accurately online? Here is why it’s so important.
In field service, your customer storefront is your truck, your appearance, your website, and your phone number. Maintaining a storefront for replacement parts and white good sales makes sense, but field service has to focus on these other areas to reach new customers and re-engage old ones. While ensuring you have a dynamic website is important, how your business is …
Top 5 Ways to Use AdWords to Promote Appliance Repair
Promoting your appliance repair business, particularly if you are just entering the business or your geographic area, can be difficult. Most homeowners tend to have established repair professionals to whom they turn when an appliance breaks. And even if they don’t; finding the moment when they need your services can be difficult. Fortunately, it’s far from impossible. An increasing majority of …
3 Reasons You Should Care About Online Reviews
As you are browsing the web looking for someone to come out and repair your in-home appliances, you may be wondering how in the world you are going to choose from the dozens of repair people near your home. After all, they almost all have a nice website, and most even list an impressive amount of work experience and a …
4 Important Reasons that Blogging Helps Website Ranking
If you run an appliance repair company, you need a website. But just how do you make sure that when looking for services like yours online, potential clients can actually find you? The answer, increasingly, is through search engine optimization. Optimizing your website to be available on the results pages on Google, Bing, etc. for relevant searches can go a long …
Google to prioritize Mobile over Desktop
Google has recently announced that mobile will take priority over desktop search indexes. It hasn’t happened yet, but it’s coming. That means it’s even more important that your website is mobile friendly. If you need help getting your website to confirm with mobile screens, reach out to our marketing team and we will be happy to help your company move forward …
Your Storefront is Your Website
In appliance repair, your customers do not typically come to your store. Many owners work right out of their homes to keep costs down. Word of mouth and referrals will always lead to new business but you need to ensure that a random customer can not only find you online but can navigate your company website. We sometimes get feedback suggesting …