The world has become comfortable in making purchases, researching prices, and having the opportunity to customize the products they desire on the Internet. The state of shopping, in general, has now surpassed the walks through malls and shopping centers that were so familiar just a few decades ago. Now consumers are capable and likely to do most of their shopping …
How to Build Long Term Growth through Content Marketing
There’s an oft-repeated saying in the marketing world: “Content is king.” In other words, out of all the different forms of digital advertising, content marketing reigns supreme. Corporate giants and small startups alike continue to invest millions in this advertising method year after year and reap exceptional benefits as a result. Perhaps you may wonder what “content marketing” really means, …
Changes in Google My Business due to COVID19
UPDATE 06/15/2020: New Reviews are returning and showing on both the customer and business side of GMB. Support is still slow or unresponsive to critical issues like account suspensions and temporary closing changes. Phone support is still not available. To implement social distancing in response to COVID19, Google My Business (GMB) has made changes to its platform. We have assembled …
How To Be the Ideal Online Customer for Your Favorite Brands
We all have favorite brands. This article is about how to be as good to your favorite brands as they are to you. When most people think of SEO and marketing spend and results analytics, the focus is on what companies can do to get more clicks and conversions. Companies are focusing on writing appealing and helpful content to attract …
Why Texting is an Essential Part of the Field Service Customer Experience
A challenge shared by all field service businesses is how to improve the customer experience. Improvements to what your customers experience during your repair process from start to finish can lead to higher morale, more productive employees, more positive online reviews, and less overall mistakes. This article will highlight how business text messaging completely transforms the communication struggles of providing …
How Involved Should You Be in Your Business’ Marketing Campaign?
Many companies outsource their marketing campaign to expert teams. Every business owner or manager needs to know when it’s more practical to outsource than to hire in-house, and marketing is often in this category. But as a leader of your business, you also need to know what’s going on with your marketing campaign and make sure it is true to …
All You Need to Know About Google Local Service Ads
Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …
Marketing Like Fred’s Appliance Service
When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …
How to Inspire Discussions on Your Social Media Campaign
Social media marketing is all about making splash. The entire purpose of taking your campaign to a social platform is to connect with your customer base and get involved with the communities that use your products. And that means conversation. A social media campaign is more than a series of posts, it should be a constant interaction between your campaign …
How and Why Different Types of Customer Reviews are Helpful
When most people think about building their brand reputation through online reviews, they get caught up in the simple line between positive or negative reviews. Positive reviews with ‘thumbs up’ or a high star count are good and negative reviews are bad. However, in the real world, reputation is more complicated than that. It’s not just about whether customers like …