Google local ads are a game changer in digital advertisement. Many businesses are using digital advertisement to promote brand awareness, improve customer engagement, generate leads, and attain competitive advantage. Field Service businesses can benefit from Google local service ads as they get more local customers onboard that pertain to their specific industry. Consumers also benefit from Google local service ads …
Improving Team Communication with Company Email
I’d like to challenge each of you to reflect on how you communicate with your team today. All too often it’s easy to get tied up in the hustle and bustle of our every day jobs, and forget to properly communicate with our team. Are you being clear and concise in your objectives, expectations, and policy changes? We’d like to …
The Benefits of Google Apps for Business
Both Office 365, which used to be known as Microsoft Office, and G Suite, more often called Google Apps, are probably the most well-known suites of productivity tools used to perform standard business tasks. Both have substantial benefits, both have desktop applications, and both create presentations, documents, spreadsheets, and team member collaborations. Office 365 and G Suite provide cloud storage and …
How to Pay your Field Service Technicians: Hourly or Commission or Both
New Content Added: 9/9/2021 Over the years, Fred’s Appliance has tried several different compensation models including hourly and commission. One could argue the best compensation for both the employee and the employer is 100% commission. The technician is directly rewarded for productivity. Entry-level technicians are sometimes able to produce as much, if not more than the seasoned technicians, and are …
Marketing Like Fred’s Appliance Service
When an appliance breaks down, it’s an unexpected and frustrating experience for most consumers. Money has to be spent, schedules have to be re-arranged, and strangers have to be allowed in their home, whether it’s to repair or replace. While dealing in the appliance industry on a daily basis, it’s easy to forget the perspective of the average consumer. Appliance …
Yelp Breakdown: Does It Matter for Local Field Service Companies?
There are five leading online platforms where customers connect with local businesses. Google, Yelp, Angie’s List, TripAdvisor, and Foursquare. While every business on the internet is scrambling for Google ratings, local businesses alone are left to contend with the controversial and often dictatorial methods of Yelp, the leading review platform for local businesses. Yelp began with an aggressive fund-raising and …
Facebook’s New Review Format for Business Pages
Recent Facebook updates have created a new challenge for many businesses, particularly when it comes to marketing and reviews. For a long time, businesses have collected extensive information about their customers based on the reviews they leave–and customers have come looking for information about businesses based on the star-level reviews. Recent changes to Facebook’s review platform, however, have transformed the way many …
How Your Online Reputation Can Effect Your Ability to Recruit Talent
In any business, your greatest asset is your employees. You can have the greatest intentions with the largest vision, but failing to acquire talented individuals to join your team can easily lead to disaster. Or you end up working 80-100 hours per week as you struggle to put out fire after fire throughout your company. To succeed in consumer support and …
Earn more COD Appliance Repair Work by Focusing on the Little Details
When running a field service company in appliance repair, the challenges never stop. You need to ensure that enough work is coming in for your field staff to stay busy but the work needs to be profitable. It seems like that should be a given, but an appliance repair company deals with a variety of service call types that can …
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