In field service, your customer storefront is your truck, your appearance, your website, and your phone number. Maintaining a storefront for replacement parts and white good sales makes sense, but field service has to focus on these other areas to reach new customers and re-engage old ones.
While ensuring you have a dynamic website is important, how your business is listed online is just as important. Like in the 20th century, it was important to ensure your business was listed correctly in the phone book. Now in the 21st century, you need to ensure online directories have accurate information as well. We call these online directories, citations, which are any site that has a company’s name, address, and phone number (NAP) listed.
Examples of citation sites are Google My Business, Yelp, Facebook, Foursquare, Merchant Circle, CitySearch, Bing Places, and there are dozens more to consider. Like the phone books of days past, an owner needs to ensure that their listing has accurate and up-to-date info pertaining to their business. The mistake that many company owners make is setting it once and never looking at it again. The internet is not a static entity, it moves and changes like the wind and bad tactics sprout up as fast as the good tactics do.