4 Important Reasons that Blogging Helps Website Ranking

October 18, 2016
Marketing Tips

If you run an appliance repair company, you need a website. But just how do you make sure that when looking for services like yours online, potential clients can actually find you? The answer, increasingly, is through search engine optimization.

Optimizing your website to be available on the results pages on Google, Bing, etc. for relevant searches can go a long way toward raising awareness of your business. And as it turns out, blogging is a crucial part of making sure that happens. Here are 4 important reasons that blogging helps your website rank highly on search engines.

1) Focus on Specific Keywords

Above all, a blog helps you set and improve your ranking for very specific words, phrases, and terms that your audience might search for. For example, writing a post (or series of posts) about Appliance Repair in [City Name] helps your website appear on results pages when a member of your target audience searches for that sentence.

Ranking for specific keywords, of course, requires knowing exactly what your audience searches for. That’s why any strategic blog presence should include ongoing keyword research, which helps you understand just which terms and phrases may be good to write about. A strategic approach is an almost surefire way to increase your web rankings and visits.

2) New Content Means New ‘Crawls’

Search engines like Google determine the credibility and relevance of your website through programs called ‘web crawlers’. These crawlers systematically search the web, and index your website based on its keywords, links, social shares, and other indicators.

However, web crawlers don’t find your website automatically. Instead, they get the impetus to scan your site each time it changes, or new content is published. A regular blog is a sure way to make sure that Google, Bing, etc. regularly ‘crawl’ your website and rank it accordingly.

3) Thought Leadership Drives Return Visitors

One simple metric Google uses in its complex algorithm to determine website rankings is the total amount of visitors to your website. The more you have, the more credible you will assume, and the higher you rank.

Effective blogging do more than just drive new visitors through the above-mentioned keyword focus. In addition, content that establishes you as a thought leader in your industry can encourage one-time visitors to come back for more. Especially if you capture their information to update them when a new post is published, you can ensure a steady stream of both new and returning visitors to your site – and the increase in ranking that comes along with it.

4) Social Shares Increase Credibility

Finally, including an option for your audience to share your blog posts on social media can also enhance your website rankings. Obviously, shares mean increased visibility, ultimately driving more visitors. But in addition, studies also show that social media shares can directly enhance your rankings, further acting as an indicator to search engines that your content is both relevant and credible to your audience.

In short, a business blog can improve and enhance your website rankings in a variety of ways. Of course, quality still matters; a blog that is not well written or relevant to your audience, for example, will not receive many social shares, and will do little to improve your search engine optimization.

On the other hand, a blog that is planned and written specifically with website rankings in mind can do more than just showcase your business and expertise. In addition, it also makes a tangible impact on where your website will appear in search engine results for your audience. To learn more about blogging for your business, and how you can take advantage of this digital marketing tactic, contact us.

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